Our Value Discovery Process

Unlocking Opportunities for Success

Swift Value Discovery for Competitive Advantage

In the dynamic landscape of modern business, the ability to swiftly and accurately uncover value opportunities is pivotal for sustained growth and competitive advantage. Our Value Discovery Process is meticulously designed to identify, protect, enhance, create, and capture value while mitigating costs and risks. This process leverages efficient knowledge acquisition, Voice of the Customer (VOC) insights, and the structured methodologies of DMAIC (Define, Measure, Analyze, Improve, Control) or DMADV (Define, Measure, Analyze, Design, Verify), tailored to the specific needs of each initiative.

Who Is Value Discovery For?

Our Value Discovery Process is ideal for any client facing challenges or planning new value projects. Whether your organization is dealing with operational inefficiencies, seeking to improve product quality, or exploring innovative avenues for growth, our process provides a structured and effective approach to uncovering and maximizing value.

Efficient Knowledge Acquisition

The foundation of our Value Discovery Process is efficient knowledge acquisition. We utilize a systematic approach to gather, analyze, and synthesize information from diverse sources, including:


  • Market Research: Identifying industry trends and customer behavior.
  • Competitive Analysis: Benchmarking against competitors to find areas of improvement.
  • Internal Data: Leveraging company data for strategic insights.
  • Emerging Trends: Keeping abreast of new technologies and market shifts.

Our efficient knowledge acquisition process involves the following steps:

  • Data Collection: Gathering data from internal and external sources, including market reports, customer feedback, sales data, and industry publications.
  • Data Analysis: Using advanced analytics tools to identify patterns, trends, and insights from the collected data.
  • Synthesis: Integrating insights from various data sources to understand the current market and organizational landscape comprehensively.
  • Actionable Insights: Transforming synthesized data into actionable decision-making and strategy development recommendations.


Implementing a new data analytics tool that visualizes sales trends and customer preferences, enabling more targeted marketing strategies.

Voice of the Customer (VOC)

Understanding the needs and preferences of our customers is crucial for driving value. Our VOC program systematically captures customer feedback through:


  • Surveys: Online and offline questionnaires.
  • Interviews: One-on-one discussions to gain deeper insights.
  • Focus Groups: Engaging with groups to understand collective opinions.
  • Social Media Monitoring: Tracking customer sentiment and feedback online.


Using VOC insights to redesign a product feature that customers found challenging, resulting in a 20% increase in customer satisfaction.

Utilizing DMAIC and DMADV

Our process incorporates the DMAIC and DMADV methodologies to address different types of value discovery challenges.

DMAIC: For Continuous Improvement

  • Define: Clearly articulate the problem, goals, and scope.
  • Measure: Collect data to establish baselines and measure performance.
  • Analyze: Identify root causes and areas for improvement.
  • Improve: Develop and implement solutions.
  • Control: Establish controls to sustain improvements.


Streamlining a manufacturing process to reduce waste, cutting production costs by 15%.

DMADV: For Innovation and Design

  • Define: Establish objectives, scope, and deliverables.
  • Measure: Gather requirements from stakeholders.
  • Analyze: Develop and evaluate design alternatives.
  • Design: Create detailed designs and prototypes.
  • Verify: Test and validate the designs.


Designing a new product line based on customer feedback and market analysis, leading to a successful product launch.

Identifying Value Opportunities

Through our integrated approach, we systematically identify value opportunities in five key areas:


  • Protecting Value: Enhancing quality, reliability, and compliance.
  • Enhancing Value: Improving current offerings and processes.
  • Creating Value: Innovating new products or services.
  • Reducing or Removing Cost or Risk: Streamlining operations and managing risks.
  • Achieving Value at Speed and Scale: Ensuring scalable and rapid value creation.

Guidance for Web Development and Imagery

To create an engaging web page for our Value Discovery Process, consider the following elements:

Guidance Points

  • Hero Image: A dynamic and visually appealing hero image that represents the essence of value discovery. This could be a collage of business processes, data analytics, and customer interactions.
  • Sectional Images: Use images or icons for each section (Knowledge Acquisition, VOC, DMAIC, DMADV, Value Opportunities) to break up text and enhance readability.
  • Infographics: Create infographics that illustrate the DMAIC and DMADV processes.
  • Customer Stories: Incorporate images and quotes from real customer success stories to add authenticity.
  • Visual Data: Use charts and graphs to visualize data points and results from our value discovery initiatives.

Unlock Your Business's Full Potential Today!

Ready to uncover hidden opportunities and drive your business to new heights? Our Value Discovery Process offers a comprehensive approach to identifying, protecting, enhancing, creating, and capturing value. Whether you're looking to streamline operations, innovate new products, or improve customer satisfaction, our tailored methodologies and expert insights are here to help.


Our Value Discovery Process is a comprehensive framework designed to identify and capitalize on value opportunities across the spectrum of business operations. By leveraging efficient knowledge acquisition, VOC insights, and the structured methodologies of DMAIC and DMADV, we can protect, enhance, create, and capture value while minimizing costs and risks. This process empowers us to respond swiftly to market changes, drive innovation, and achieve value at speed and scale, ensuring sustained success and competitive advantage.

For any inquiries or to get started with our Value Discovery Process, please fill out the contact form below.

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USA-Flag-Icon30 N Gould St Ste 7596, Sheridan, WY, 82801
Canada-Flag-Icon25 McArthur Ave. Ottawa, ON K1L 6R3
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