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INTRODUCTION
About This Project
CodeAutomation teamed up with Al Maryah Corporate to develop a robust web app for community banking, enhancing lead management, CRM, and customer engagement with a focus on personalization and efficiency.
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Overview
Al Maryah Corporate supports community banks and local businesses by providing specialized tools that enhance decision-making and banking workflows. The platform focuses on automation, CRM integration (notably with Salesforce), and intuitive features that reflect the needs of regional financial institutions and small businesses.
Industry
 Fintech / Community Banking / Decision Management
Application Type
Web Application (Responsive, CRM-integrated)
Service Type
Web Development, CRM Implementation, UI/UX Design Testing (Automation, Performance, Cross-browser)
intro
Project Goals
goal
Deliver a secure, responsive platform tailored for community banks
goal
Automate decision-making and lead management processes
goal
Provide seamless Salesforce CRM integration

Tools & Technologies Used

jQuery

JQuery

WordPress

Wordpress

PHP

PHP

MySQL

MySQL

Cloudflare

Cloud Flare

Al Maryah Corporate Web Features - Developed By CodeAutomation

Challenges Faced:

  • Integrating a Scalable CRM with Custom Workflows: Developed a CRM system that adapts to varying business processes, supporting dynamic user roles, permissions, and workflow automation to enhance efficiency and client satisfaction.
  • Ensuring Browser and Mobile Compatibility Across Diverse User Groups: Tested and optimized the application for a wide range of browsers and devices to ensure seamless functionality and accessibility for users across different platforms and demographics.
  • Maintaining Performance Under High-Data Environments: Tailoring Financial Service Features to Fit Localized Business Models
  • Tailoring Financial Service Features to Fit Localized Business Models: Customized financial tools and logic to align with region-specific compliance, taxation, and business practices, ensuring regulatory alignment and improved user trust.

Our Approach:

  • Customized CRM Features Aligned with Al Maryah Corporate’s Goals: Tailored the CRM system to support unique business objectives, enabling efficient client management, custom workflows, and data tracking aligned with strategic goals.
  • Ensured Responsive Design for Desktop and Mobile Interfaces: Designed an adaptive UI to provide a seamless and intuitive user experience across various screen sizes and devices.
  • Performed Rigorous Cross-Browser Testing via BrowserStack: Utilized BrowserStack to thoroughly test the platform across multiple browsers, ensuring consistent performance and eliminating compatibility issues.
  • Integrated Secure, Scalable Back-End Infrastructure: Built a robust backend system capable of supporting enterprise-level operations while maintaining data security and scalability.
  • Maintained Close Collaboration with Client Teams to Ensure Precision in Delivery: Worked hand-in-hand with Al Maryah Corporate’s internal stakeholders to ensure alignment with expectations, timely feedback loops, and a refined final product.

Results:

  • Seamless Integration with Salesforce CRM: Integrated Salesforce with custom workflows to streamline data flow, improve lead tracking, and unify customer relationship management.
  • Enhanced Operational Efficiency and Customer Management: Automated routine processes and centralized client data, boosting internal productivity and improving the customer service experience.
  • Consistent Performance Across Browsers and Devices: Ensured platform reliability and usability across all major browsers and devices through extensive testing and optimization.
  • A Feature-Rich Platform Supporting Local Economic Growth: Developed tools and features tailored to support financial services that align with community-focused development and growth initiatives.
  • Increased User Engagement Due to Intuitive, Responsive Design: Implemented a user-first design strategy that encouraged interaction, simplified navigation, and delivered a smooth user journey on all screens.

Conclusion:

CodeAutomation’s collaboration with Al Maryah Corporate reflects the power of purpose-driven technology. By aligning platform design with the real-world needs of community banks and small businesses, we helped bring to life a digital solution that’s as flexible and trustworthy as the institutions it serves.